As the world’s largest provider of serviced residences, The Ascott Limited offers award-winning hospitality in a home away from home.
Singapore-based The Ascott Limited (Ascott) pioneered the first international class serviced residence in the Asia Pacific with the opening of The Ascott Singapore in 1984. Since then, it has grown into one of Singapore’s most successful hospitality exports in the global arena.
Today, Ascott is the world’s largest international serviced residence owner-operator with more than 31,000 apartment units in over 200 properties across more than 70 cities in the Asia Pacific, Europe and the Gulf region.
Home Away From Home
A preferred choice of discerning expatriates and travellers, Ascott provides a memorable home away from home in the form of serviced residences offering a prime location, the space, comfort and privacy of an
apartment, and top quality services.
There are three distinctive brands to cater to different lifestyle needs. Ideal for top business executives and industry leaders, Ascott The Residence is the premier brand providing refined luxurious living in elegant apartments. Citadines Apart’hotel is designed for independent travellers and offers guests the flexibility to choose the services they require. Finally, Somerset Serviced Residence is perfect for those with children as these properties come with family-friendly amenities such as playgrounds, indoor playrooms and children’s swimming pools.
The Ascott brand has come to represent quality accommodation and service excellence. With a stellar
reputation carved over the span of almost 30 years in operation, it is no surprise that Ascott is consistently bestowed one award after another. In 2012, it garnered more than 70 awards from all over the world including ‘Best Serviced Residence Operator’ at the TT G Travel Awards, ‘Best Serviced Apartment Company’ at the Business Traveller UK Awards and ‘Best Serviced Apartment’ at the DestinAsian Readers’
Enhancing Customer Experience
Ascott’s commitment to delivering the best customer experience is evident in its various initiatives designed to better engage travellers. It has introduced mobile versions of its three brand websites, as well as an online chat facility on the websites to enhance guests’ search and reservation experience. Guests can now easily access information, enquire and reserve Ascott’s properties worldwide anytime, anywhere.
In addition, Ascott has launched a brand new lifestyle and travel website (www.ascottliving.com), which offers travel tips and useful information whether one is relocating or travelling for work or leisure.
Guests also now have a stronger reason to book stays on Ascott’s websites, thanks to the enhanced Best
Rate Guarantee programme that offers a 50% discount off the first night of stay and a matching rate for subsequent nights if any guest finds an online rate lower than what is offered on Ascott’s websites.
Global Sustainability Drive
Recognising the growing demand among customers for sustainable accommodation that is both comfortable
and resource-efficient, Ascott has embarked on a global sustainability drive to become the world’s leading green serviced residence company.
Through the ‘Go Green @ Ascott’ initiative, the company will incorporate green elements into all new properties to be built or renovated, including the use of sustainable building materials or products that are locally sourced, more energy efficient and more durable, and consequently have less impact on the environment. Ascott will also continue to adopt green initiatives such as using energy-saving light bulbs, biodegradable laundry bags and FSC (Forest Stewardship Council)-certified paper, and providing residents with reusable eco-bags.
Expanding Global Presence
Adding to its already impressive international presence, Ascott recently opened Citadines Suites Louvre Paris – a unique collection of Parisian boutique serviced residences that epitomises contemporary chic living; Citadines Uplands Kuching, Citadines Rasuna Jakarta and Somerset Vista Ho Chi Minh City. It also acquired The Cavendish London, a prime hotel centrally located on Jermyn Street, in the St James area of Mayfair, and will transform it into a luxurious serviced residence. Over the next few years, Ascott expects to open more than 40 serviced residences in some 30 cities across Asia Pacific, Europe and the Gulf region.