One of Singapore’s foremost entrepreneurs, Ron Sim heads OSIM International, a global leader and Asia’s Number 1 brand in healthy lifestyle products. He founded OSIM in 1980 and continues to lead the group in setting and realising its vision, goals and direction.

The group’s portfolio currently comprises five specialty brands: OSIM, Richlife, TWGTea, GNC and Brookstone, with more than 1,142 outlets in over 228 cities across 31 countries in Asia, Oceania, Africa, the Middle East, Europe,and North America.

Mr Sim has certainly been an inspiration to many, with an entrepreneurial journey spanning more than three decades. His spirited business sense has earned him numerous awards such as the Ernst & Young ‘Entrepreneur of the Year 2003’ and the Business Times ‘Businessman of the Year’. In fact, Mr Sim was also selected to be a judge on the former award’s panel in 2008. In 2006, the businessman was ranked No. 15 on Forbes’ list of the 40 Richest Singaporeans.

A strong advocate of a healthy lifestyle, Mr Sim is known to participate in marathons and triathlons locally and overseas. He also believes in giving back to society; be it in active public service as an Advisory Board member of SMU Lee Kong Chian School of Business and NTU Entrepreneurship and Innovation committee, or by supporting various charities over the years.

What do you feel is your greatest achievement to date?

I think that creating the OSIM brand is my greatest achievement to date, as is being Asia’s Number 1. The possibility of being the world’s Number 1, as well as our outstanding leadership position in this industry,is quite satisfying.

How would you describe your business philosophy or success formula?

I believe that integrity and trust are key to building a strong foundation for the business. Success formulas can evolve with clarity of goals.

What gives your business the competitive edge over others?

The culture of the company determines the competitive edge. We have an open-minded culture, and are focused and forward-looking at all times.

In your opinion, what makes a great leader?

I believe leaders are COWs – Courageous, Open and Willing. And I believe that great leaders must be MAD COWs, with a positive Mindset, pro-active Attitude and relentless Drive.

What is your vision for your industry?

This industry has not yet reached its full potential, as the massage chair has an opportunity to be in every home. A good massage chair is a perfect 24/7 masseur for everyone at home.

What are your business plans for the coming year?

We will continue to innovate new products for next year and beyond, and continue to increase productivity. The rest is confidential.

What advice do you have for budding entrepreneurs?

You only have one life. Give it your best shot.


Founder, Chairman and Chief Executive Officer
OSIM International