With its tailored styles and refined aesthetic, local label RAOUL is making waves on the international fashion scene.
Arguably one of Singapore’s most successful fashion exports, RAOUL has charmed scores of style lovers with its winning formula comprising contemporary designs and impeccable quality paired with affordability.
The homegrown brand counts amongst its famous fans some very recognisable faces including the likes of Jennifer Lawrence, Kourtney Kardashian, Kelly Rutherford, and The Duchess of Cambridge, Kate Middleton. The latter was even spotted wearing a RAOUL dress during her visit to Singapore with Prince William in September 2012.
RAOUL is the brainchild of F J Benjamin, Singapore’s leading fashion and luxury lifestyle retailer and distributor. The first RAOUL store proved to be an instant hit soon after it opened in Singapore in 2002, as it filled a gap in the market for good quality men’s business shirts at affordable prices. Upon discovering that ladies were buying the men’s shirts and having them altered, RAOUL introduced a women’s line in 2004.
Spurred on by its early success, the brand began courting the media by staging fashion shows locally two years later. Since 2008, the Singaporean label has also brought its collections to Paris for an intimate audience with selected trade buyers. The response has been overwhelming and has helped catapult the brand into the international spotlight.
Today, RAOUL is sold at over 200 locations across the USA, Europe, Middle East and Asia, including prestigious retailers like Printemps in Paris, Bloomingdale’s in New York, and Selfridges in London. Along with its showroom in Singapore, RAOUL also has showrooms in the fashion capitals in New York and Milan to cater to international buyers. On its home ground in Singapore, RAOUL has re-opened a new global flagship store concept at Paragon Shopping Centre.
After more than a decade winning the style stakes, RAOUL looks poised to gain a stronger foothold in the fashion world. It currently carries four collections a year for women – Spring/Summer, Pre-Fall, Fall/Winter, and Cruise Collections – and two for men: Spring/Summer and Fall/Winter.
These days, local and international customers can get their fashion fix online through RAOUL’s shopping portal at www.raoul.com. The site offers worldwide shipping and local orders even enjoy complimentary delivery within Singapore.
As the fashion-forward brand continues to expand all over the world, don’t be surprised if you see your favourite celebrity in the pages of a magazine decked out in a RAOUL design soon.
290 Orchard Road
#02-49, Paragon Shopping Centre
Tel: +65 6737 0682