Couture jeweller to Asia’s elite, La Putri seizes the imagination with stunning jewellery pieces inspired
Celebrating its 40th anniversary this year, La Putri is as timeless as the exquisite jewellery it creates. The fine jeweller to Asia’s social elite, celebrities and royalty has won the hearts of jewellery lovers near and far with its ability to deliver exceptional quality, innovative and inspired designs,and unparalleled personalised service to bring you affordable luxury at its finest.
With a design philosophy inspired by nature’s beauty,La Putri is renowned for using only natural gemstones
painstakingly sourced from all over the world. Whether working with South Sea or Keshi Pearls, Sapphires or Jade,La Putri’s designers draw inspiration from the individual qualities of each gemstone – their unique form, colour and texture – and create the design around it.
Naturally, the couture jeweller has developed a strong reputation for its custom design service. La Putri’s dream team of gemmologists, designers and master craftsmen will come together to bring your vision to life. Just convey your heart’s desire and La Putri’s well-curated treasure trove of loose gemstones can be fashioned into a one-of-a-kind dream piece of jewellery that speaks of your personality. Alternatively, you can choose to use gemstones from your own personal collection. The skilled designers and craftsmen can also
refashion cherished heirloom pieces into a more contemporary style to reflect the wearer’s individuality.
A Date with Red
To mark its 40th anniversary in 2013,La Putri has created new jewellery pieces with an emphasis on the use
of red, as the celebration stone for the 40th anniversary is the Ruby. The new pieces range from chic jewellery for casual daywear to striking statement pieces that beguile after dark.
An Intimate Bond
Vivid colour is a recurring theme in many of La Putri’s collections, including Bondage, which features fancy coloured Sapphires encrusted with sparkling white Diamonds. Inspired by raw passion and sensuality, the edgy and chic collection is characterised by strong, asymmetrical lines creating bold and chunky designs while maintaining a feminine sensibility.
A Touch of Whimsy
Since moving into its current Mandarin Gallery location, La Putri has begun attracting a wider retail audience. It thus launched the new Carousel Collection to cater to this broader market, as an option for customers who would like to purchase pieces a little different from the rare coloured gemstone jewellery
that La Putri is renowned for, or as a gift for friends.
The whimsical and colourful Carousel Collection comprises adorable animal charms made of enamel in rich and bold colours, as well as dainty baby pacifier charms in sweet pastel hues.
The brand has also enhanced its prêt-a-porter range, which includes the KRYSTLE Collection, a fun and fashion-forward range of rare gemstone jewellery evoking a charming je ne sais quoi. La Putri’s deep respect for the earth’s most precious gifts means that much thought has been invested in selecting only natural and rare gemstones of the highest quality for this collection, and ensuring that the designs
enhance the sheer luminosity, intense colours and unique forms of the gems. Lovingly crafted by talented artisans and designed with a sophisticated hand, each piece is a tangible testament to La Putri’s devotion to excellence.
Enhancing Digital Outreach
As a constantly evolving brand, La Putri has been busy developing new services to enhance the customer experience. This includes a new website that is integrated into a multi-layer social communications platform. The website also features a new e-boutique where customers can easily browse La Putri’s
exquisite designs either by collection (Kry stle, Lumas, Perpetual and EOS), by type of gemstone (Diamond,
Pearl, Sapphire, etc) or by product category (rings, earrings, etc).
Holding the tradition of excellence close to its heart while embracing innovation and contemporary creative sensibilities, La Putri captures the hearts and imagination of discerning women who appreciate the finer things in life.